Product Leadership through Operational Excellence In the fast changing and highly competitive world, constructing brands and maintaining brand leadership calls for an uncanny they are able to re-write the order of marketing as well as business. From each of the market leaders be it in computers, electronics, style, retail or any industry, one can identify […]

Product leadership and proliferation of the Organization travels hand in hand . Organizations employ certain chosen core value propositions with their product or service and use the same as the key motorists to endear the consumers and forge relations. When they stand apart from the rest of the rival by way of superior value that they […]

Besides good leadership and management having a sound and high quality product is imperative to the survival and success of any company. The service or product being sold has to be as much as possible beyond reproach. The following are some qualities or points that should be reflected the in company’s product quality: The Products […]

Leadership through Building Integrated Solutions One of the strategies adopted by the leadership organizations in their bid to construct their market share and retain their leadership is by growing client centric; client focused corporation as a whole. When “were talking about” being client centric, we are not talking only about the sales or product developing personnels. […]

Two decades ago, Account Management and Client Management were words that belonged to fields of advertisement and other services. But today every organization that is a product president in its category has espoused these worlds but with brand-new meaning wholly. What constructs organisations leaders is not only the product and pricing but the importance that […]

Managing Innovation and Product Leadership Achieving product leadership and retaining the tag is not easy. Organisations that invest millions of dollars into R& D and inventions might was of the view that they have arrived when they successfully launch a new product. But the game is far from over. The race has just begun. They […]

Driving Business Leadership through Customer Service Though every Business or Organization wishes to be world markets commander in its choose niche segment, it doesn’t happen that readily. There can be very few leaders who predominate the market for a long time. True there are corporations that are successful for a little while and they fade […]

Product Value Proposition and Business Process Re-engineering   Success of Business Administrator and Marketing Directors depends largely upon short term aim of achieving targeted marketings as well as focusing continually on long term strategies to grow and retain the leadership in the market. Becoming a brand leader and continuing to retain the leadership calls for […]

For a long time, the marketing theories and following principles marketing experts like Phillip Kotler and others were the bible for Management and Marketing Managers. However in the last two decades, every business rule, marketing theory and guiding Organizational principles have had to be re-written, new rules for marketing have had to be defined and […]

A look at the brands and marketplace leaders that have dominated the local as well as Global marketplaces over the past few decades shows us some striking facts. You will find that at one level, most Companies have emerged and grown at a very fast pace of a few years and have disappeared at the […]