Dr Rajeev Gupta

Freelance vs Starting an Agency: Where to Begin

– Yeah, once you can get a system in place and perfect it, it does take some time. I just said it speedy in a convict, but it does take some time. And some time investmentand some energy investment. But formerly you get thatsolid organization there, then it’s just such matters of mimicking it and doing it over and over. And then with creative work, with scribes for example, they also to be all right at what you’re doing. So it’s less difficult. You various kinds of really get over the hump. – Welcome back everybody, it’s the next occurrence of the Fearless Business Podcast. I’m your host, Robin Waite, the Fearless Business coach. I have got an amazingguest on the present today, in Chelsea Baldwin. Welcome to the show, Chelsea. – Thank you for having me.I’m excited.- My pleasure. Chelsea is the founder of Business Bitch, a multi-business entrepreneur. To date, she’s cured hundreds of newbie and stretching industrialists gettheir businesses was prepared and attaining real fund. She believes in “patienceis a virtue, ” in business and chasing your goals. And is also the host ofthe Business Bitch Podcast. So I’m really lookingforward to getting stuck in,[ Chelsea laughing] especially with a company named likethat as well, Chelsea. – Yeah, I’m looking forward to it more. – Awesome, so listen, you’ve run countless or several customs over the years. And one of the things whichI wanted to really tap into today with you isabout this notion of going from freelance to tiny organization. So numerous people startout as a one-man band. Many parties watching, listening to this, they’re sort of solopreneurs, coach-and-fours, consultants, freelances. I predict, my first questionis how do you know when is the right time togrow into a small agency? – Yeah, well, I only startedseeing potential opportunities because I started my careeras a freelance writer.Freelance columnist turnedthat into a business. So I would make myself more seriously and hopefully manufacture somemore fund, which worked. And I started getting more clients. I started get booked, I went booked solid. And then I don’t know, I really various kinds of realised Icould impede denoting work out or I could have peoplecontract underneath me. And I could take some money off the top and still basically have that same representation. That’s kind of how Irealised that I kind of had to work hard as afreelancer to get amply booked and have the LLC setup, which is just a basic business setup here. And then I realised, “Yeah, okay, I could do this. “I could hire beings underneath me.” Because I had my systemsof how I wrote and I could, I had like digitaltrainings for that as well, which we can talk about a little bit extremely. But if the writers werewilling to do my disciplines, then why wouldn’t I be able to expand? – Was there kind of apoint when you were like,’ generate I’m guessing, probablythe most worrying moment was taking on that first hire.Kind of everybody else after that, it’s a little bit different. So were there a momentwhere you were like, “Oh gosh, am I doing the right thing? ” – Yeah, and there’s definitelya big learn curve because well, fortunately for me, I decided to stop do full-timeemployees type of things. I only used subcontractors. So they were still freelancersin their own right, but I subcontracted to them. But yeah, it was like, “Oh, okay, I hope this works.” I was maybe more confidentin them than I should’ve been because I would imagine, “Okay, they’ve done my trainings.”This is exactly how Iwrite, I settled it out precisely. “If they follow the steps, they’ll have this great copy.” And it’s not like theydelivered bad copywriting, but it wasn’t quite up tomy standards.[ roaring] So– But you’re a boulder wizard though, Chelsea.[ Chelsea laughing] So it’s never gonna fairly be up to your standards. – Well– As entrepreneurs, we put out 160% of whata ordinary person leans out. So probably they were doing all right. It’s just, it wasn’t Chelsea. – Yeah, it was okay, but it was like, I originated these exercises tobe able to make okay imitate to the really next stage. And that’s what my clientswere expecting from me and anyone who worked underneath me. So there was just a learningcurve there, that’s all.- So what did you do to overcome that then in terms of making surethat the freelances you were taking on were doing as good or as close to a good ajob as Chelsea could do? – Yeah, well, for the first one, I precisely various kinds of edited itbefore I legislated it off to the client, which wasstill a lot less season than me having to writeeverything from scratch so it’s fine. But then I setup a processto where I would be giving the writers feedback. And then as a scribe, if you’re a good writer, you get better and betterwith feedback over meter. So I simply kind of realisedthere’s going to be a learning curve for eachperson that comes on. Like, “Okay, this is how it’s done. “This needs to be to thislevel before I transmit it off.” So I made a process and I made a video.Like, this is the processthat we stepped through. I started using a, whatare those things announced? Project management softwareto kind of internally result us through the steps on the differentprojects we had going on. -‘ Cause you don’t wannabe repeating the same thing over, and over, and overagain to different people. It doesn’t make sense inan efficient way to get it on. And so– Yeah, it- – did you notice what some, was the upside of doing that? How did the research results, howdid he various kinds of judge, “Yeah, this is really workingnow? ” What was going on? – Yeah, formerly you can get asystem in place and perfect it, it does make some time. I just said it quick in a decision, but it does take some time.And some time investmentand some energy investment. But formerly you get thatsolid foot there, then it’s just a matter of mimicking it and doing it over and over. And then with creative work, with columnists for example, they likewise to be all right at what you’re doing. So it’s less difficult. You kind of exactly get over thehump, does that make sense? – Absolutely, yeah. I feel like I’m probably gonna get a bit of hypocrite condition when wewrite up your blog commodity for this podcast. So perhaps you’ll have to give that a dry.[ Chelsea laughing] Okay, get one of your team to give it a dry afterwards as well. How does that then lead into, “youve had” several sort ofdigital produces as well. So did you repurposesome of those educates and then turn them into digital produces? – Well, I manufactured them asdigital concoctions first and then- – Oh! – we’re like, “Oh, well, this is some training here.” I have a write about a website course.I have a Blogging With Balls Masterclass, grooming on email strings. So it’s like, “Okay, well, this is how I write network mimic. “This is how I write blog affixes. “And this is how we do email sequences.” And I constituted those and sold them for peoplewho wanted copy at my elevation, but couldn’t afford thehigh-end copywriter expenditures. And then it was like, “Oh, well, this.” I likewise got a lot writers buying them, and taking them, and thanking me for them because it helped themimprove their skill.So that’s where I kind ofsourced the members of the group of people. It was like, “Oh, well, you’vetaken all these courses. “You wanna maybe subcontract, “send over some tests of whatyou’ve done and we’ll talk ?.

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