Dr Rajeev Gupta

Article Marketing

Generating a high volume of traffic to any site is the intention for using the various marketing tools available on the internet. Article marketing is for some the best tool available for the purpose and is one of the more popular choices as a whole.

Using Articles

The goal would be to get the article featured prominently in any one of the directories where there is already a huge amount of traffic flow thus giving the article the exposure and increase in subscribers and even converting this into revenue earned.

Taking the time to create articles that are information packed and of high quality both in content and in design will then create the possibility of the individual being recognized as an “expert” in the particular area.

Through this recognition the material posted in the article will be looked upon as valuable information and thus gain even more traffic as more viewers will seek out the said site whenever they require bankable information.

Article marketing can also be used to build links and this is instrumental in getting the recognition of search engines. The search engines will automatically upgrade the site rating based on the amount of links it is able to feature through the interest in being tagged to other sites.

When the ratings are favorably adjusted, the increased traffic flow to the site will usually mean gaining more revenue through sales and subscribers to the site.

Using the resource box at the end of the article to ensure links are directed back to the host site is important in generating high traffic directed to the said site.

Most viewers don’t want the hard sell tactic on the onset of the visit to the site, therefore designing informative material within the article marketing tool will help to give the visitor a better understanding of the merits of what is being sold and convince them to take the next step.

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