Keep Them Coming Back
Basically when there is reader loyalty well established at the site it would mean several things, which may include the site being popular for the contributing content that is both interesting and informative, it would mean that there is interest in the material being posted at the site, it could contribute to the curiosity factor that will eventually encourage other new visitors and many more interesting reasons as to why the site boasts this loyalty.
In order to be able to build such an ideal scenario of reader loyalty some points need to be considered and implemented and the following are just some suggestions to the end:
The interactions are based on tangible benefits. Having good offers and value featured at the sight would effectively be able to garner the interest that can be then converted to consistent visits which will then contribute to forming the reader loyalty base.
Acquiring new customer base through the reader loyalty can also be done when the said reader is encouraged to share the link with others in their own emailing list.
This will effectively widen the reach of the site through the assistance of the current reader loyalty base.
Providing incentives that are significantly helpful to the reader would also encourage the reader to stay loyal to the site.
Facilitating such special offers should ideally be done after some research has been conducted to identify suitable incentives which would not waste the time of the visitor and encourage the continued visits for the content and the incentives featured.