Before deciding on the type of online marketing tool to use, one should first consider the target audience possible preferences. If the target audience intended is not very computer savvy then the choice of tools made should also be able to cater effectively to this segment of viewers. Using audio and podcast may provide an interesting way of accessing information provided the user is knowledgeable enough to do so.
Sound

Some of the advantages that would be clear when using the audio and podcast facility would be as follows:

 Being a form of background media the audio tool does require a lot less manipulation than other forms of media tools available.

 The audio process generally takes a lot less time and effort when compared to other more demanding tools. This cut in production time also constitute to a lesser budget needed, thus making it a good option to choose.  The audio tool also required less bandwidth which is another very beneficial aspect.

 The formats and compressions are also a lot easier to understand and eventually implement or use when compared to other tools.

Studies have shown that a viewer is more likely to browse through a podcast which contain a lot of information but formatted in an interesting and attention grabbing fashion as compared to a much shorter mental commitment to other tools.

This then facilitates the convening of more information thus benefiting the possibility of better revenue through the buying of items being touted.

Mainly due to its feature of being accessible the podcasting audio content is very much sought after. The RRS feed makes it an easily accessible feature which also facilitated the accessing period on demand. This is suitable as it allows the individual to dictate where and when to access the information featured.