Brand Leadership Topics

Making of Market Leaders

The global brand leaders stand apart from the rest through the value differentiation that they deliver to their customers. Lets understand in detail about what all it takes to be a market leader.

Brand Leadership – Building Blocks

There are 2 main factors namely the organizational culture and the marketing strategy which play the most important role in converting an organization into a global brand leader.

Key to Brand Leadership and Growth

Selecting the right value proposition and re-engineering its business process to achieve excellence holds the key to brand leadership.

What is Value Proposition ?

Customers expectations have changed nowadays. Any Organization that wishes to build and grow their brand needs to create better value proposition for the customers.

Defining Value Proposition

Value proposition refers to the benefits that a customer is deriving from the product as compared to the cost that he is paying for the product.

Product Value Proposition and BPR

To become a brand leader, organizations need to continuously be in touch with the markets and external environment so as to readjust its product delivery and value proposition to meet the Customer expectations.

Service Excellence and Technology

The revolution in telecommunication, technology and internet has pushed organizations to invest in the latest technology to augment its product and service offering.

Why is Your Brand Losing Out ?

We live in a world that is changing rapidly. Many organizations that were brand leaders yesterday have found themselves losing their position. Lets find out the reasons for why does a brand lose out.

Product Leadership through Excellence

Many organizations like – Wal-Mart, Mac Donalds, GE, Dell, Apple, etc, have built and managed to retain and grow their brand leadership. Lets understand how organizations can achieve product leadership through operational excellence.

The Making of Brand Leaders

Every management student and future business leader would be interested in knowing about how certain organizations build brand leadership. Lets discuss in detail about – Making of Brand Leaders.

Leadership through Product Innovation

Product leadership and growth of the Organization goes hand in hand. The article discusses in detail about how organizations create brand leadership through product innovation.

Building an Ideal Brand

Human behavior is very complex and varied. Understanding the psyche of the consumers helps the brand managers get an insight into the brand image as perceived by the prospective consumers. Lets discuss how understanding of human behavior can help in building an ideal brand.