Noting all the different reasons to set up a site will better assist the individual in the actual process of doing so. This is to ensure the eventual site is designed to create the desired effects right from the beginning of the endeavor.
These reasons may include wanting to communicate information in a quick and effective manner, needing visibility for the endeavor featured, a platform for selling and buying goods or services, wanting to provide immediate answers and solutions to problems, are just a few of the more popular ones.
Using the services of well established experts in this field is one option. Building the site with the various tools sourced from the internet or from the web host is also an option.
Taking the less stressful choice of simply downloading or buying web creation tools or using a regular hosting company are all different options available for those intending to set up their own sites.
However all these should eventually point towards the formation of a site that is good enough to be picked up and featured by the various different search engines for optimum exposure.
When designing the site elements such as pictures, tutorials, links, content, and any other contributing features have to chosen for its merits in ensuring traffic to the site.
This can be done with a little research done on what are the current and most attention pulling styles and contents. Mimicking these is not recommended but designing a site with these points in mind would be a good way to start.