Banner ads have been known to provide great advantages through its use and as such it should be explored for the optimization of the net marketing income. The banner ads serve mainly three basic functions which includes building brand awareness, selling something and driving as much traffic as possible to a site.
The Money

As the latter two functions are be tracked is a measurable platform of sorts the first may prove to be rather difficult to track in a measurable way, however this does not present itself as a disadvantage as it gives the individual dome room to make adjustments periodically to enhance the efforts to created the desired effects.

Banner ads have the potential to offer unlimited targeting, tracking and measurability to the individual that makes the wise decision to pick this option as the way to reach their target audience.

In order to design the best banner ads the individual needs to decide what the purpose the banner ads are going to serve, as would be quite an important feature to consider when the initial stages for the planning is being dealt with.