Every Management student and future Business Manager would do well to survey and understand more about how certain Organizations build brand leadership and continue developing. Some of the world brand names like Apple, Sony, Reebok, Nike, Samsung, and companies like Dell, IBM, HP, Xerox, GE, Motorola not to forget a host of other engineering Companies such as Microsoft, Google, Sun Microsystems, Oracle etc have been trail blazers and continue to predominate world markets .

It is quite natural for you to wonder as to what constructs these Organizations become presidents in their pick sell and even more importantly grow the brand and develop the Organization too, over a long period of time. The number of businesses that create a flutter in the market and then fade away within a couple of years is much higher than those enterprises that grow from strength to strength. It is quite true that these hugely successful Organizations do things differently than the rest of the businesses and hence they live and develop. They stand out for being different in all aspects of their administration style, their approach to the entire business including their product and service, administration culture, Organizational culture, management and operational processes and systems etc.

The way they approach their human resource and talent pond as well as their business modeling would be distinctly different from the remainder. More importantly the route they tune into their marketplace, their marketplace intelligence, their efforts to understand customer promises and continue ahead of competition to its implementation of product invention and by leveraging on engineering and construct a definite value proposition that is superior to tournament stimulates them the brand leaders.


Organizations like Google, IBM etc are relatively young Organization as to report to GE, Xerox and others. One thing that is very evident and common amongst all these presidents is their approach and cultural activities to their human resource development . These Organisations seek customer service, product invention as the key motorists to their value proposition to their customers. The entire Organisations in these cases, are sensitized and fostering a culture that encourages entrepreneurial spirit and client friendly position from each and every employee of their Organisation. These Organizations are known to recruit young aptitude and invest in them through customized trained to mould them into the Organizational thinking style and belong to the culture of the Organization. At the same day, to promote product invention, they foster employees to experiment and think out of the box. For being daring and taking perils, employees are not penalise but promoted and corroborated. Over a period of time, they develop training programs as well as a culture that contribute to and one that attracts creative aptitude. With the right fixed of flair, product innovation and business strategy innovation starts happening automatically.

If you see the position and thinking of the management of these successful Organizations, you will see that streak of breakthrough ingenuity, intelligence, dynamic leadership, entrepreneurial expectation, a thirst for excelling in their chosen land and clear determined of values and principles that form part of the steer logic and vision for their Organizations. These leaders flourish on concentrate and excelling in their chosen domain. When it comes to their clients, they leave no stone unturned to ensure that their value proposition is consistently superior leaving the customers no choice but to allege their loyalty whole heartedly.