Networking is essential to all those involved in business it is one of the most important techniques that can be used to build up the relationships that are necessary for all businesses to operate successfully. Networking may be time-consuming for a business operator but they see it as time well spent as it is all about developing contacts with other people to be able to do business with them in the future. Without a support network a business will fail.
Comprehend
To outsiders networking may appear to be frivolous lunch appointments, meet and greet sessions and wine and cheese presentation meetings but to the busy business person all such opportunities meeting with other business people or those people connected in some way to their business is essential business practice which done diligently and effectively will allow the business to grow and will support the growth of other businesses too.
Whilst in time business people hope to gain something for themselves from networking with others in the first instance they are hoping to give something of themselves and their own business to other people. In essence they begin their networking by trying to help and support others.
They aim to build up a relationship with the other business. It is the goal of business person to develop the relationship so that there is a good bond between the two organizations as they know that all businesses prefer to operate with other individuals and organizations that they actually like and have a good relationship with.
Fostering this friendship is vital to the network. Support and advice is given willingly to another business person who will be grateful for that and then a relationship can be build with that person perhaps in a social setting and over time it may be that business will be directed back.