There are several ways to create interest in the property on the market to ensure enough visibility to lock in a sale. The more interest the property attracts, the better the chances of it being sold or rented in a short span of time.
The following are some strategies that can be employed in order to create this visibility and attraction:
Making a list of all the special feature that make the property stand out or be different from others around, should be done. Included in this list should be elements that would be an attractive selling point and also hard to resists. Highlighting negative elements that definitely don’t exist in this property will also portray to the prospective client, what they can avoid and thus benefit by committing to a deal on the property.
Once the list is drawn up, then the target audience attention should be actively sought and the points should be extensively advertised to ensure the desired impact of curiosity and interests are firmly established. Using captions that would personally impact and play on the prospective client’s perceptions and ideals would be beneficial.
Talking to anybody and everybody would also help to create the free publicity for the marketing of the said property. This has been known to be an effective way of getting the required attention that eventually brings forth a successful sale.
If time and energy permits, having an open house or garage sale will also be another effective way to get the attention of interested parties. This is an ideal way of informing everyone in the area about the property being available for sale or rent depending on the owner’s requirements. People attending the garage sale can also act as advertising instruments to spread the word about the availability of the property.