Positive changes that could contribute to a better state of affairs reaching the target audience with email marketing strategies will provide several positive and beneficial liaisons.
Some of these include enhancing the relationships of the merchant and customer pools, encouraging the customer loyalty and thereby effectively ensuring repeat business.
There is also the avenue to pursuing new customers this way as it creates the circumstances to reach the said customer base for the purpose of encouraging an immediate purchase.
Providing the customer base with complimenting information from other affiliates is also beneficial for the customer.
Through the email marketing strategies, information taking the form of email newsletters can be both informative and relationship building as the customer will be kept well informed while at the same time addressing the customers’ needs.
Transactional emails are also helpful in providing the means for the customer to respond accordingly to the merchant, such as dropped basket messages, purchases, order confirmations and many more.
The direct emails are mainly used for the purpose of informing customers of current promotions, announcements, momentary special services available among others.
Most individuals using this tool have found it to be very helpful in tracking the returns on investments and its often only second best to search marketing.
Being able to reach a wider audience base is also another positive attribute of this emailing tool. Countering these, are also disadvantages which contribute to the ineffectiveness of the whole process. This includes the ability of the customers being able to block mails and also the possibility of contravening spam laws.