In order to succeed as an online seller and to continue to remain successful it is important so make sure that the product being sold is what customers want and comes at a price that the customer is prepared to pay for it. In addition everything has to be done to ensure that the product is easily accessible to the market and that the product can be readily found and purchased.
What Is Lacking

Research is the key. Constant research has to be made of the market to determine what it is that they are seeking.

 What sort of products do they want to purchase?  What properties should it possess?

 How much are they willing to pay for it?

 Who has that available in the market already? If it is not there already can it be designed and sourced from somewhere?

 Is the online marketing going to be able to provide what is needed to stay ahead of the competition?

It may be determined that rival pricing undermines the product being marketed and perhaps re pricing has to be investigated or even sourcing product more cheaply from elsewhere in order to remain competitive.

If it is determined that the target market is not being reached then it may be that the website will have to change and naming and wording altered to ensure much greater hit numbers. Visual advertising should be improved. Not succeeding in reaching the target market will mean that the whole marketing strategy needs to be redrafted to ensure that to product is being exposed where it should be.