In order to stay current in anything one needs to be connected to what is going on in the chosen field at any given time. In doing so, the information and understanding gained from keeping abreast will ensure whatever the individual contributes to the team or any other area will be both relevant and beneficial.
Some of the areas that should be focused on would ideally include the following:
Keeping abreast with the social feeds and emails that are being circulated. This is important, as it is the easiest and quickest way to know what is currently going on and what is happening and what is not. Knowing the general positions and developments of competitors will allow the team to work towards fine tuning their own developments to meet ever changing market needs and perceptions.
Meeting with people in the industry to exchange ideas and talk shop will also help the individual or team to keep the work styles and concepts as fresh and innovative as possible. This will also effectively avoid the use of outdated material, information and procedures in favor of more current tools.
Periodically reviewing and analyzing the contributions made by each individual member of the team and of the team as a whole will also keep everyone up to date. If any lack is identified the relevant training can be designed to help correct the situation.
Taking to customers and buyers with the intention of getting better acquainted with their needs and wants will also help to keep the team current in the training focus. Information acquired this way can prove to be invaluable to the positive progress of the team of individual as it allow all involved to venture into being more innovative in their approach to the projects given.