By definition, performance coaching is a process where one individual facilitates the development and action planning of another. This can be done in a personal, organizational, professional or entrepreneurial context.

For instance, on a personal level, individuals can seek career coaching, emotional coaching, life coaching or even hypnotherapy among many others to achieve their goals.

Let’s take a look at career coaching to start off. If you feel stressed or worried about your job security the coaching can help you cope with career changes, identify strengths and transferable skills, set realistic goals and develop a strategy to achieve the career you want. So if your goal is to learn new skills, change your role and give your career a boost, career coaching could help you get all that.

Likewise, if you feel like you need to manage emotions better to have a positive effect on your personal and organizational performance, you can look into emotion coaching to help you deal with change and conflict, gain a better understanding of responses to challenging situations and discover strategies to maintain positive and calm feelings.

Not only can individuals benefit from this type of coaching but even those who are team leaders, managers and those in a position of authority can use it to understand how motivation can have a positive impact on the productivity of their business and the performance of the employees.

So in a business context, performance coaching can improve a company’s sales performance, enhance strategic thinking skills, and take the business to the next level. In fact, performance coaching is one of the many execution efforts to gauge individuals and companies towards achieving goals. Such coaching creates engagement to get things done.

Business corporations and team leaders of all sorts need to become good performance coaches to put their strategies into its execution phase. While there are many performance coaching methods out there, the most popular one is called the G.R.O.W. method.

Managers use this model to help their employees improve work performance, enhance problem solving skills, become better decision makers, acquire new skills and achieve their career goals. Once again an acronym like S.M.A.R.T, G.R.O.W also helps create the right context to help individuals transform their potential into peak performance.