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Increased traffic to the site will ideally translate to possible positive revenue for the individual and thus creating a viable business platform.
Keywords are the tools that help to ensure the visitor is directed to the site with the help of the said words they would key into their respective searches. This will then allow them to view the contents which should be all accounts be relevant to the keywords chosen.
Besides this the keywords also provide an insight to the positioning of the competitors success rates of failures and allows the individual to better position themselves to avoid the pit falls of others.
The relationship of the search engines with the traffic directions to any particular blog or site also lies in the choice of the keywords used in both the title and the content of the site.
These keywords will direct the traffic to the site through the tools provided when the corresponding word or words appear or connect to the prospects’ search.
Using tools to gauge the attraction features of any particular word or phrase intended to be used for keyword traffic directing purposes is also another way to gauge the potentially good keyword choices.
Suitable and relevant content matter is also equally important to consider when compiling information for the blog. If the information feature is out of date or not in any way connective to the subject matter the title suggests the blog is in danger of being blacklisted or worse struck off.