More often than not there is a very real need to periodically remind existing customer based individuals and also untapped prospects of the main business opportunities available within the current sphere. This exercise should not be underestimated or overlooked in the zeal to expand the existing business reach.
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In most cases it has been concluded that reaching out to the existing customer base is much easier than working on finding and getting new customers.
Costly resources and time if often spent searching for new customers while forgetting the abundance of the existing and available current base.
Therefore approaching these existing customers with new and relevant material should be the first step in reminding them of the main business opportunities available. This will then provide for the expansion possibilities that can be harnessed effectively.
Through the exercise of gently reminding potential customers of the main business opportunities being offered it may be prudent to also correctly identify the percentage of viable interests that will eventually convert to profitable customers.