Using different ways and means to attract traffic to a particular blog or site is the most important reason and desired effect most exercises are designed around. An innovative way of ensuring traffic is directed to a blog is to organize a contest.
Contests are a great way to draw attention to a blog especially is the contest elements are exciting on every level. The interaction created by the draw to the contest can be hugely beneficial to the site.
However the contest should be well thought up and designed to ensure the visitor is not a touch and run interested party who either does not have the time to commit to the cause behind the contest or has no interest in doing so.
The contest should ideally be designed to get the prospect to be interactive to the extent of being able to completely identify with the product at least midway thought the exercise.
The following are some reasons to consider including contests are part of the blog content:
The most potent form of marketing is through word of mouth and this can be achieved through the posting of contests whereby the viewing target audience can be increased by leaps and bounds to an infinite amount.
The engagement of the target audience can be readily facilitated through the launching of any well designed contests. This will then create the multiple exchange channels that will eventually generate the valuable; interaction of a wider basis.
The reward incentives offered by complete participation from the visitor logged onto the blog will have to be done in a manner that is worthwhile to the individual. Most visitors will be reluctant to participate beyond certain levels and in order to ensure optimized participation the contest rewards have to be well worth the effort.