People come to coaching for several reasons: They could be “stuck” and can’t think of what else to do in order to move the organization forward; there may not be anyone at their level that they can have confidential conversations with, or they believe if they were to change/ improve something within themselves, “the worlds largest” organisation would benefit. Perhaps they are ready to do something different but are not sure what that “something” is. Perhaps they are looking for change, a different perspective, or have important goals to reach. Executive or “business” coaching focuses on helping individuals go from where they are, to where they want themselves and their company to be.

Whatever the reason, distinct from other forms of training, Business coaching focuses on a specific route of “learning” for the executive heads. It is believed that” the more an individual is involved in identifying problems, in working out and applying solutions for them and in reviewing results, the more complete and the more long-lasting the learn is. This form of self-improvement tends to bring about learning with a deeper understanding than learning that is taught .” Given the right circumstances, one-on-one interaction with an objective third party, who is not tied to the organization or other executive or company influences, can provide a focus that other forms of organizational supporting cannot. Coaching develops the leader in” real day” within the context of their current job while allowing them to maintain their day-to-day responsibilities.

In order to help put coaching into perspective, the model on the opposite page will help to show the differences between coaching, mentoring, counseling/ therapy, and consulting.

” Unlike therapy, which goes into depth about various issues usually dealing with the past and consulting which generally results in giving the client answers, coaching is more action-oriented and focuses primarily on the present and future .” Coaching focuses on what the client wants and utilizes a process through the one-on-one coaching conferences to enable the client to self-discover, learn and determine their own “answers”. It is the client who determines the goals and commits to their goal, while allowing the coach to assistance hold them accountable.

ibf  ibf uk  International Business Federation International Business Federation uk 

Dr Rajeev gupta  rajeev gupta  dr rajeev dr gupta dr rajeev gupta uk