It cannot be stressed too often that business people like to do business with others that they like and trust.
Trusting that what individuals say and what they can do and deliver is paramount to the foundation of a business relationship. The business world is one full of with many individuals courting one another to further their own ends.
Many parties will attempt to secure a business relationship by being untruthful or not genuinely respecting the other party. In order to stand out from others and secure the relationships that are needed it is important to be genuine in all business dealings.
No individual likes being primed for the pump or being fawned over. To be bona fide it is essential that you are genuine in your interests with others and at an event.
You must know what your objective is and be able to articulate it to others in a clear and confident way. It comes back to building trust.
There is a big difference between being interested and in trying to be interesting. If you are interested in learning about someone and their business entirely for the sake of learning about the other person you will leave a lasting impression as someone who really cares. Being genuine with others in all your dealings in business reaps dividends.