One way of doing this which most say have proven to be able to garner a suitable amount of traffic, is to write material and get them posted in directories where ezine publishers and readers are known to look for such material.
This platform of sourcing material will eventually lead to those who were looking for the material to perhaps sign on as more participative viewers and this of course will create the hoped desired traffic to the site where the owner of the article features other works.
Leveraging the viral marketing efforts on article writing is also another way of getting the intended traffic through other posting the gist of the original article thus creating the interest in viewing the articles churned out periodically.
This will ensure visits to the site for viewing and perhaps even participative exercises. This will eventually demonstrate the individual expertise in the area if the content is reliable and informative as the mailing list built through this platform can be quite impressive depending on the response the material is able to attract.
Using the resource box as a tool to give viewers details about the individual and the business endeavor together with its URL will facilitate more contacts.
The resource box URL should be linked to the mailing lists landing page so that the visitor’s name and email address can be gathered, thus growing the mailing list further.
Ensuring the material posted on the ezine publishers directories are attractive, interesting and attention grabbing will the create the high possibility of getting them to republish the material with the individual’s resource box clearly visible for their own readers and subscribers and this will effectively and successfully grow the mailing list through viral marketing strategies.