The ezine will create the perception of expertise in the particular field thus enabling the traffic that drives the leads, sales, revenue by selling the potential business endeavor.
Providing the links to encourage the viewer to subscribe to the enzine is one of its basic features. This should ideally be easily located on the enzine on every page to ensure those who don’t start at the very first page still have access to via the enzine.
Providing this at any interval would facilitate the access almost immediately thus keeping the interest alive.
Well designed formats are also another feature that should be considered and included in the ezine. Often people are turned off when the design is poorly put together and appears rather disorganized.
Elements such as interesting quotes, personal getting and other attractive content that grab the viewer’s attention should be capitalized upon.
Avoid featuring too many advertisements on the ezine to keep the balance in check. Including links that allows readers to ensure the easy access to the site so that the ezine can be well promoted should also be considered. The recommendation from known sources is something that is rather invaluable and should be facilitated as easily as possible.
In order to avoid being categorized as being spam, the email newsletter request should have a confirmation to the request so that the whole process can be validated in some way. Also subscribers that would like to be struck off the list should be able to do so without hassle.