Effective communication can make a big difference in the quality of the approach content and style of an individual which in turn will either make or break the endeavor one has ventured into.
Effective communicators usually eventually develop higher levels of confidence on which most successful businesses are built.
Taking the time to fine tune the basics of communication material will be a good start. Communicating well grammatically is always preferred as this will be well received and impress the listener as compared to someone who is ill equipped grammatically.
Along with this the information that is being communicated should be done as plainly and clearly as possible. Communicating in terms and using jargon that the listener may not understand will eventually cause the listener to lose interest in what is being said, thus making the whole exercise an absolute waste of time.
Being good communicators also means being able to listen well. It does not only focus on the ability to speak well. Failing to be a good listener will lead to the responding communication material being off the point being addressed and so not really addressing the issues being queried or discussed.
This is also equally frustrating for the listener as the gist of the conversation is not what is desired.
Generally people hesitate to disrupt a good presentation session where the communication style is both interesting and engaging.
Good communicators will be able to attract and hold the attention of the listener for a comfortable period of time. This is very important to ensure distractions do not cause the listener to lose out on getting the benefits of what is being communicated.