Excuses are easier to come up with than reasons for not doing something. They can vary from not having enough time to the economy being bad or the competition too high. In any case, excuses paralyze you and stop you from executing anything at all. Most excuses come up when you feel fearful, anxious, uncertain or just plain lazy. At these times it seems easier and safer not doing anything at all than tackling the goal you have set up for yourself. It makes you abandon your goal before you even start pursuing it.
Excuses also make you stop working for your goal. You may well keep saying that you want to achieve a goal but if you’re not doing anything about it, then how can you hope to achieve anything? The basic understanding of the strategy-to-execution process is that action precedes results. If you want results, you must take action first.