Creating content that is particular to a chosen niche may be one way to start. This may be comparatively easier that creating content for just any topic.
The niche market already has a set target audience, so some of the battle to reach the intended audience is already won. Besides this fact, it should be noted that sourcing for information that is considered for its contributing factors will help the individual focus squarely on the topic at hand. Using keyword rich content is also advantageous in directing traffic to the site.
Creating content rich sites can be done with the use of key word rich articles, product review, blog comments and other information and interactive style postings.
The content can also be designed around topics that have information on products being featured or as newsletter styles. Interactive styles are also well received in terms of content for ensuring success for the site.
This is a great way to draw attention to the site as people generally enjoy content that is designed to be interactive.
Using message boards, discussion lists, classifieds and other interesting feature as part of the site content will also work advantageously for the site.
These kinds of contents have been noted to be popular simply due to the fact that the information posted is ever changing and as the activity levels are comparatively higher. Keeping the site competitive with the latest information is always a good direction to follow.