There are several positive points that can be attributed to the use of analytics for the furtherance of any site. Primarily used to measure, collect, analyze and create some reporting data, the analytics tool can also provide other benefits such as facilitating the researches for business enhancement possibilities.
Using the analytics to measure the traffic is just one of the aspects of this tool. Most users of the analytics tool also acquire information on the advertising campaign’s effectiveness through the information on the number of interested hits on the site and the popularity trend it draws.
There are two main categories of web analytic which are off site and onsite styles. The offsite one refers to the web measurement and analysis regardless of whether the website is individually owed or simply just managed by the individual.
Gauging exercises such as potential viewing possibilities, visibility and comments are all done to provide the information that can be used to address any areas lacking at the site.
The onsite version measures the actual activity once the viewer is at the intended site. The activities monitored would include the actual reactions and intentions of the viewers each step of the way and this information is then used to understand and encourage changes where necessary to further enhance the experience derived at the site in increasing positive.
This is done mainly for gauging the commercial viability of the site and also to redesign any areas that might be contributing to the lack of optimization.